Industry leaders from Mane Addicts offered tips, accoutrement and transformations for best amusing media results, in a console at Salon Agenda Summit, the salon industry’s aboriginal hands-on, peer-to-peer accident to accord salon artists and managers intensive, hands-on training in amusing media and agenda and produced by MODERN SALON, NAILS, SALON TODAY and Bobit Business Media. Moderated by Alison McNamara, beat administrator of Mane Addicts, the experts included Nina Aghadjanian, Mane Addicts; Britt Sully, hairstylist; Kathleen Hair, stylist; Mark Townsend, celebrity beard stylist; and Lisa Walker, Starworks co-founder. McNamara prompted the altercation with a array of questions and additionally fielded questions from the audience.
Best Practices: What Performs Absolutely Well?
Nina: ‘Before and After’ photos in a simple collage accomplish absolutely able-bodied for us. If you’re accomplishing a gallery, don’t use the ‘before’ account as the aboriginal angel of the gallery. Additionally videos and pro-hacks that are displayed in an easy-to-understand way, like how to burrow a ponytail base. Article absolutely simple.
Britt: Aback I started out the algorithm was altered and it was easier to accretion momentum. If I use able photos, they don’t get as abundant engagements as pictures on my phone. Bodies like it added aback it feels real.
Kathleen: I attending at my amusing media like it’s my resume and bodies should be able to go to your folio and apperceive what they are activity to get from you. I don’t put my claimed activity on my page.
Mark Townsend: I accept to account the aloofness of my admirers and I accept to be accurate that article doesn’t become a celebrity endorsement. So I started to appearance the aback of my client’s active and that formed so well. I hashtag it #markseyeview.
How Did Amusing Media Build Your Business
Britt: I acclimated to column a photo at a assertive time of day and had a agnate appearance and aloof kept at it over a continued aeon of time, and my appearance started to get recognized. At the end of the day, though, you charge to like what you’re posting, too. If it doesn’t feel like you, what are we alike accomplishing it for?
How Has Amusing Media Impacted the Hairdresser Community
Mark: We acclimated to be the best babysitter of secrets but I accept to accord a lot of acclaim to Jen Atkins because she brought things out to the forefront. Instead of it actuality a aggressive sport, it’s now a accumulation sport. There is a brotherhood now and we can all apprentice from anniversary other.
The cons are that some admirers don’t appetite me demography pictures and announcement on my amusing media. I accept admirers who explain it to me—no pictures, please—but I accept others who say, I appetite to be one of Mark’s muses.
How Can Someone Capture Your Attention?
Lisa: Talent, talent, talent. That is what matters, first. Then I appetite to additionally see if you’re adequate on camera, I appetite to see if you accept marketing, and I appetite to accomplish abiding you are alive to set yourself apart, to highlight what is different about you.
Instagram Belief Best Practices
Nina: Best affair is tag the bigger brands in your filigree posts and additionally tag them in your stories. It is that affable nudge that, hey, I am application your products. It is additionally a acceptable way for brands to see what you’re like on camera and the brands adulation that user-generated content. And for me, it shows me that you can allege to an admirers and gives me allurement to ability out and see if you appetite to do a takeover.
Also, brands are inundated with filigree tags, so tag your admired brands in your Instagram stories.
Keep at it, chain is key.
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